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A new website will present your brand and solutions offered, as the Likeable Experts – an authority for the services or products you provide.

We firstly discuss your objectives as part of a Content Marketing – Strategy review, to confirm the appropriate modern website structure, design, and functionality to suit the content that will be involved.

Your website is likely to be your primary method to achieve online exposure, obtain more enquiries or transactions, and to serve existing clients.

Upon approval of the plan and pricing relating to your needs, we’ll create the website structure and content as required – to achieve your desired results.

Website Development

Website development

Domain and hosting

We can register or help manage any domain names you have – to ‘point’ any applicable ones to the hosting provider involved.

We can manage the hosting (the server and systems used for storing and displaying your website pages across the internet), along with a provision for email accounts as required.

  • Some businesses host their emails separately via Google Workspace or Microsoft Exchange – for the larger capacities and other options available
  • We recommend that we use our provider for the website hosting though, for speed (Australian and international cloud servers), security and backup reasons – plus the included email hosting as required. If applicable, we invoice this quarterly in advance
  • However if you already have a hosting provision, which is suitable for WordPress websites, then we’ll access and manage that accordingly – to update or install the website

WordPress website structure

  • We specialise in using the WordPress – Content Management System (CMS)
  • We use a a specific professional Theme (design tools) – which will be used to create design and layouts required
    • It gives us great flexibility with styling to suit your branding and content – whilst conforming to responsive (flexible) display on various screen sizes: desktop, tablet, mobile and operating systems
    • Once we commence development we provide a draft of some Home page elements – to ensure the design meets your approval
    • Graphic design mockups if provided – are transformed into web based layouts and colors, to match requirements as close as practical
  • WordPress plugins (additional software) are installed as required for: meeting SEO criteria, security, forms, page loading speed optimisation, ecommerce, bookings, membership, and other optional functionality
  • Based on an agreed content plan – all text, images, and video as applicable will be added – along with the specified calls-to-action: forms, contact details, or subscription opt-ins
  • We ensure the pages are easy to navigate – on desktop or mobile devices, using text/image links, buttons, and selection grids – to minimise the use of the menu
  • A Content Search provision is added if required


Your website will achieve search recognition because the structure and content will meet criteria that improves search ranking (Search Engine Optimisation – SEO) to attract an increase in website traffic.

Useful engaging content, with effective calls to action will result in more conversions: enquiries, bookings, or transactions – which can be tracked.


The agreed website development – including content creation, marketing and other services, are charged as an up-front deposit, and balance payable once completed.

Pricing varies subject to needs – so once we’ve reviewed your requirements, we’ll clarify the recommended process, pricing, and timeline in advance.

We offer various website development and content solutions –  normally relating to the following main options:

  • Minimal requirement – for businesses who want to simply convey a brief but outstanding professional impression for their repeat and referred customers: Example pricing $1386+
  • Modest profile requirement – for businesses who want to attract some additional work or sales, in addition to repeat and referred – by having an expanded content marketing strategy, and sufficient authoritative content – to attract some ideal clients: Example pricing $2244+
  • Let’s go for it! requirements – for a new or established business that wants to progressively and dynamically attract more of their ideal clients – based on a clear strategy involving sufficient content that supports extra search recognition and high converting landing pages for PPC advertising: Example pricing $3630 – $5874+

A proposal will be provided with specific pricing for your requirements, after a ‘discovery’ call or meeting.

The timeframe is normally 3-5 weeks subject to size of project – and largely dictated by content creation requirements or curation from client, and will be clarified in our proposal.
Payment arrangement is 50% deposit – which enables us to add the work to our schedule, and balance upon approval and installation.

Once the website is operating, we’re able to then provide ongoing assistance as needed, including any regular or ad-hoc content updates. WordPress consultation is available if you require instruction on making updates in-house.

We arrange quarterly or monthly SEO reporting as appropriate (including website traffic, conversions, search ranking for relevant keywords, call tracking), plus we offer quarterly website maintenance to update the website structure to maintain security and functionality.

We’ll confirm a program of reporting and minimal maintenance that suits your needs – and enables you to monitor your return on investment.

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