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Tracking and reporting provides details of performance measures: website traffic, interactions, conversions.

At PM Websites we believe that data-driven accountability and decision-making, is key to achieving online success.

That’s why we offer comprehensive tracking and reporting services using powerful tools like Analytics, Ads, and other audit tools.

Here are some of the benefits of tracking and reporting performance measures to help our clients rank higher and grow their online reputation as the Likeable Experts:

  • Informed Decision Making: Tracking and reporting performance measures provides you with valuable insights into your website’s performance, user behaviour, and marketing campaigns.
    By providing data from tools like Google Analytics, you’ll gain a deep understanding of what’s working and what needs improvement – to advise you accordingly.
    This knowledge empowers you to make informed decisions about your online strategies, optimising them for better results.
  • Website Traffic Analysis: Tracking website traffic allows you to understand how users are discovering and accessing your website. You can identify the sources of traffic, such as organic search, social media, PPC Ads, or referrals, and assess the effectiveness of your marketing efforts.
    This information helps you allocate resources wisely, focusing on channels that bring the most qualified traffic to your site.
  • Content Engagement Insights: By analysing engagement metrics like page views, time on page, bounce rate, and click-through rates, you gain insights into how users interact with your content.
    This data helps you identify high-performing content and areas for improvement. You can then tailor your content strategy to meet user preferences and optimise engagement, keeping visitors on your site longer and increasing the chances of conversions.
  • Conversion Tracking and Optimisation: Tracking conversions, whether they are inquiries, bookings, or transactions, is crucial for measuring the effectiveness of your marketing campaigns.
    Tools like Google Ads conversion tracking enable you to track specific actions users take on your website, tying them back to the campaigns that drove them.
    This information allows you to optimise your campaigns, allocate budgets efficiently, and maximize your return on investment.
  • Online Reputation Management: Tracking performance measures also includes monitoring your online reputation. By using audit tools and monitoring platforms, you can track mentions, reviews, and sentiment surrounding your brand.
    This enables you to proactively address any negative feedback, engage with your audience, and build a positive online reputation as the Likeable Experts in your industry.

Let’s do this…

At PM Websites we specialise in helping our clients leverage the power of tracking and reporting, to achieve their online goals.

We will set up and configure the necessary tools, analyse the data, and regularly provide actionable recommendations to enhance your online presence and reputation.

Don’t leave your success to chance. Let data guide your path to becoming the Likeable Experts. Contact us today to discuss how our tracking and reporting services can help you rank higher, make data-driven decisions, and grow your online reputation.