Tracking and reporting
For accountable assessments including:
- Search Engine Authority – various SEO factors
- Analytics – source of website traffic
- PPC – cost per conversion tracking
- Call Tracking – source of calls made via a dynamically generated phone number on the website, or in Ads
PPC Reports
Call Tracking Reports
Tracking & Reporting includes:
- Reporting & review
- Initially, monthly, quarterly
- Conversion tracking
- Increased organic + PPC traffic and conversions from website
- PPC Cost Per Call clarified – example @ $40 +/-
- Cost per acquisition
- Phone call tracking – all sources, or just PPC
- Client Feedback
- Stakeholder positive feedback relating to ROI
- Quality of website design and content
- Impression of performance of SEO + PPC
- Recognised increased in quantity/quality of enquiries