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Making PPC search and social advertising work for you

At PM Websites we understand that achieving online success requires a holistic approach.

While Search Engine Optimisation (SEO) plays a crucial role, it’s also important to consider the benefits of Pay-Per-Click (PPC) search and social advertising – to ‘turbo-charge’ the results, if required – and viable for you.

PPC advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. These ads can appear on search engine results pages (like Google Ads) or on social media platforms (like Facebook Ads or LinkedIn Ads).

Beyond clicks – the measures we focus on with clients are: Cost per call (conversion or contact), and Cost per Acquisition (transaction), and Average transaction value – so that you can clearly evaluate your return on investment.

Here’s how your business can benefit from incorporating PPC advertising into your marketing strategy:

  • Immediate Visibility and Results: Unlike SEO, which takes time to show results, PPC advertising provides instant visibility. Once your campaign is set up and approved, your ads can start appearing on relevant search results or social media feeds, driving immediate traffic to your website.
    This speed is particularly valuable if you’re launching a new product or want to generate quick leads and conversions.
  • Targeted Advertising: PPC advertising allows you to target specific demographics, locations, interests, and keywords. By defining your target audience and selecting relevant keywords, you can ensure your ads reach the right people at the right time.
    This precision targeting maximises the chances of attracting qualified leads who are more likely to convert into customers.
  • Flexible Budgeting and Control: With PPC advertising, you have full control over your budget. You can set daily or monthly spending limits, ensuring that you only spend what you can afford.
    Additionally, you can pause or adjust your campaigns at any time, allowing you to optimise your budget based on performance and ROI.
  • Measurable and Trackable Results: PPC advertising provides detailed insights and analytics. You can track impressions, clicks, conversions, and other valuable metrics, allowing you to measure the effectiveness of your campaigns.
    This data-driven approach enables you to refine your strategies, allocate resources effectively, and continuously improve your advertising efforts.
  • Enhanced Brand Awareness: PPC advertising not only drives traffic and conversions but also increases brand visibility. Even if users don’t click on your ads, the mere presence of your brand in search results or social media feeds helps create awareness and familiarity.
    This increased exposure can lead to higher brand recognition and engagement in the long run – as part of being seen as the Likeable Experts at what you do.

While SEO focuses on organic search rankings and long-term growth, PPC advertising offers additional and faster results.

By combining both strategies, you can maximise your online presence, reach a wider audience, and achieve your business goals more efficiently.

Let’s do this…

At PM Websites, we specialise in creating comprehensive content marketing strategies that integrate SEO and PPC advertising.

We work closely with you to understand your objectives, target audience, and budget, designing tailored campaigns that deliver measurable results.

Don’t settle for slow growth. Supercharge your online success with the power of PPC advertising alongside effective SEO.

Contact us today to discuss how we can help you achieve your content marketing goals!