At PM Websites we understand that achieving online success requires a holistic approach.
While Search Engine Optimisation (SEO) plays a crucial role, it’s also important to consider the benefits of Pay-Per-Click (PPC) search and social advertising – to ‘turbo-charge’ the results, if required – and viable for you.
PPC advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. These ads can appear on search engine results pages (like Google Ads) or on social media platforms (like Facebook Ads or LinkedIn Ads).
Beyond clicks – the measures we focus on with clients are: Cost per call (conversion or contact), and Cost per Acquisition (transaction), and Average transaction value – so that you can clearly evaluate your return on investment.