Pay-Per-Click (PPC) Ads

Search and social ads can ‘turbo charge’ your recognition, and therefore get more website traffic and conversions.

Use Pay Per Click (PPC) Google Ads for high profile appearance in search results – for selected competitive keywords, so that people can choose to click through to your website for further information – and to take action as appropriate.

The benefit of also taking action to achieve a high level of search engine authority notwithstanding, is that the price and position of the Google Ads are better when the landing pages involved have a high SEO score.

We can also use social media advertising campaigns to achieve cost effective paid display ‘interruption’ advertising, targeted at specific demographic or other criteria.

Only accountable campaigns are created, to check they provide a viable response. It’s not just about Impressions (appearances on a page) or Clicks (selecting the link to the website) – instead, we help identify your Cost per Call/Conversion, and Cost per Transaction. These are the meaningful metrics!

Pay-Per-Click (PPC) Ads
Pay-Per-Click (PPC) Ads
Requirements often include:

  • PPC Google Ads
    • Google Search Ads campaign
    • Conversion Tracking
    • Google Local Service Ads (LSA) when available in AU

 Other options include:

  • Retargeting campaigns
  • Google display Ads
  • YouTube Ads
  • Social Media Marketing