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Recently, a prospective client (wedding photographer), checked out our website content and called me.

I asked what her online requirements and objectives were – and why….. leading to a meaningful conversation, and a meeting being arranged.
This is a completely different context to – if I’d called her, as a cold call – looking for a problem that we could potentially solve.

The same problem and solution might have been involved…. but with inbound leads (when they call you) – you’re the adviser. However with outbound leads (when you call them) – you’re just a salesperson!

It’s therefore best to attract enquiries from your ideal clients, by being seen as the Likeable Experts – providing useful engaging personable information about the primary solution you offer.

If you want to attract more enquiries from relevant prospects, please contact me.