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For you and your business – what’s your story, the benefits you can offer people based on your skills and passion?

This is essential to understand so that people can identify and align with the ‘why‘ that your business is based on.

Your ideal clients: once you know what you’re all about, you need to know exactly who you’re going to be talking to and helping.

Clarify who your ideal customers are, their big problems and results they seek – then your solutions.

You need to be able to separate yourself from competitors with ‘a better way‘ proposition – including useful information, communicated in your own authentic ‘voice’.