Stay in contact with the people you know, and expand your audience.
- Create a relationship plan – categorising contacts into various types of regular contact: newsletter, personal email (standard or video), phone contact, meeting, postal cards
- Maintain and expand your email list – clients and prospects (via website opt-ins, contacts, networking etc) tagged, and other segmentation as required
- Use regular broadcast email newsletter campaigns to communicate the blog content – with links to website cornerstone page content, and offerings
- Use appropriate social media posts to also broadcast the blog content – with links to website content as appropriate
- Undertake networking with your target audience