What is Content Marketing
Content marketing is a powerful strategy for businesses to attract and engage with potential customers.
It involves creating and sharing valuable content that is designed to inform, educate, entertain, or inspire a specific audience. This content can take various forms, such as website pages and blog posts (supplementary info), videos, podcasts, social media posts, infographics, e-books, and more.
Content marketing is relevant to websites for businesses of all sizes and industries. By creating and sharing high-quality content, businesses can establish themselves as the Likeable Experts in their field – in order to build trust and credibility with their audience, and search engines – to therefore attract more leads and sales.
Benefits of Content Marketing
- Increased brand awareness: By creating and sharing valuable content, businesses can increase their visibility and reach a wider audience. This can lead to more brand recognition and awareness, which can ultimately lead to more enquiries and sales.
- Improved search engine rankings: Search engines like Google look for content and other signals which indicate a business is ‘serious’ about what they do – including high-quality, multimedia (text, images, video) relevant information.
By creating and sharing content that is optimised for search engines, we can help a business improve their search engine rankings for applicable keyword search terms, and drive more traffic to the website.
- Establishing authority: By creating and sharing content that demonstrates expertise in your field, we can help establish you as the Likeable Experts – an authority in your industry. This can help to build trust and credibility with your audience, which can ultimately lead to more sales and repeat business.
- Engaging with your audience: Content marketing is a great way to engage with your audience and build relationships with them. By creating content that is relevant and valuable to your ideal clients, it encourages them to interact with your brand and become more invested in your business.