What is Content Marketing

Content marketing is a powerful strategy for businesses to attract and engage with potential customers.

It involves creating and sharing valuable content that is designed to inform, educate, entertain, or inspire a specific audience. This content can take various forms, such as website pages and blog posts (supplementary info), videos, podcasts, social media posts, infographics, e-books, and more.

Content marketing is relevant to websites for businesses of all sizes and industries. By creating and sharing high-quality content, businesses can establish themselves as the Likeable Experts in their field – in order to build trust and credibility with their audience, and search engines – to therefore attract more leads and sales.

Benefits of Content Marketing

• Increased brand awareness: By creating and sharing valuable content, businesses can increase their visibility and reach a wider audience. This can lead to more brand recognition and awareness, which can ultimately lead to more enquiries and sales.
• Improved search engine rankings: Search engines like Google look for content and other signals which indicate a business is ‘serious’ about what they do – including high-quality, multimedia (text, images, video) relevant information.
  By creating and sharing content that is optimised for search engines, we can help a business improve their search engine rankings for applicable keyword search terms, and drive more traffic to the website.
• Establishing authority: By creating and sharing content that demonstrates expertise in your field, we can help establish you as the Likeable Experts – an authority in your industry. This can help to build trust and credibility with your audience, which can ultimately lead to more sales and repeat business.
• Engaging with your audience: Content marketing is a great way to engage with your audience and build relationships with them. By creating content that is relevant and valuable to your ideal clients, it encourages them to interact with your brand and become more invested in your business.

Content Marketing action required

• Know your audience: The key to successful content marketing is understanding your audience. Before creating any content, we make sure we have a clear understanding of who your target audience is, what their pain points and challenges are, and what type of content they are most likely to engage with.
• Create high-quality content: The quality of your content is crucial to the success of your content marketing strategy. Your content will be well-written, informative, engaging, and should provide value to your audience.
• Optimise for search engines: To improve your search engine rankings and drive more traffic to your website, we’ll optimise your content for search engines – which includes: using relevant keywords, specifically worded headlines and meta descriptions (that show in search results), and ensuring your content is mobile-friendly.
• Promote your content: Once we’ve created your content, we advise on how to promote it to your audience. This can include sharing it on social media, sending it to your email list, and reaching out to influencers or other websites to ask them to share it with their audience.
  Search or social Pay-per-click (PPC) Ads can also be used to ‘turbo-charge’ search recognition if required.
• Measure your results: To determine the success of your content marketing strategy, it’s important to measure your results. We therefore offer options for tracking and reporting – including website traffic, engagement on social media, and leads and sales generated from your content.