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Content Creation incorporates a clear proposition with useful, engaging, personable, multimedia content – and promoted using SEO, email, social media, or PPC Ads.

Content Creation

Useful, engaging information is essential to improve your online sales and service. Here are some ways in which you can achieve this:

  • Clarify your primary proposition – as part of your Content Marketing Strategy: Your website should clearly communicate what you sell and why customers should deal with you. This can be achieved through a clear value proposition and messaging that resonates with your target audience.
    By clarifying your primary proposition, you can help potential customers understand the benefits of your products or services, and be seen as the Likeable Experts at what you do.
  • Address problems and needs: Your website content should also address the problems, needs, and solutions applicable to your ideal clients. By doing so, you establish yourself as an authority in your industry, and potential customers are more likely to view you as the go-to source for their needs.
    This can be done through pages, blog posts – supplementary information including case studies, products and other multimedia content that provides useful information and insights – for the services or products you offer.
  • Attract more website visitors: Search engine optimisation (SEO) is a critical aspect of website content creation and promotion. By optimising your website for relevant keywords, you can attract more website visitors from search results.
    This can be achieved through keyword research, meeting on-page optimisation criteria, and content creation that is targeted to relevant search terms.
  • Incorporate Landing pages: which are standalone pages designed to capture leads or drive conversions – for website traffic directly from search results or PPC Ads. By incorporating landing pages into your website, you can create a more targeted user experience and increase the likelihood of conversion.
  • Encourage conversions: The ultimate goal of website content creation and promotion is to encourage an overall greater conversion response of people taking action, such as making an enquiry or completing a transaction.
    This can be achieved through clear calls-to-action (CTAs) that prompt users to take action, user-friendly navigation, and a streamlined checkout process. The results can be tracked and reported.

By focusing on these areas, you can create website content and marketing campaigns that effectively communicate your value proposition, address the needs of your target audience, attract more website visitors, and encourage conversions.

Information Products

In addition to the website content itself, we also have experience creating information products that are made available from the website (free or paid), and from other online providers – including:

  • Video content
  • Lead magnets – downloadable information PDFs
  • ebooks, print on demand books, and audiobooks
  • Online courses
  • Podcasts

Content Design

All design and layout requirements for all content items, are created with your branding in mind – and using design aesthetics that relate to the service or product offerings involved, and your personal taste.

We check designs with you at various stages, to ensure you’re happy – and refine as needed.

The tools we use offer great flexibility for designs and layouts, but it’s not a ‘blank canvas’ like print design e.g. for websites, there are multiple screen sizes and responsiveness (flexible layouts) functionality that are factors involved. Book publishing also has many options, but with certain constraints.

Our experience enables us to offer designs and layouts that you’ll agree look great, and function as required.

Content Promotion

We do this by Syndicating your content: which is to publish or broadcast your applicable content information and links, to multiple sources beyond your website – which broadens its reach and visibility.

For example, your blog posts (articles that are supplementary to main pages) can be the basis for email campaigns to your list of existing clients, and prospects.
As one of the calls to action on your website, you can encourage email opt-ins by having an information product e.g. a PDF available as a Lead magnet e.g. a useful resource list or guide, relating to the topic – or access to exclusive content.

A brief version of each blog post’s content can be put into one of the regular email campaigns (monthly or fortnightly is ideal) to your list – as part of ongoing contact… with a link to the full blog post in the website – which also contains calls to action.

We also conduct Outreach email campaigns, by building a list of influencer contacts of relevant high profile websites – and regularly provide them with blog post information from your website that may be of interest to their audience.

Social media posts, which are purposely brief – and would contain an introduction to your latest published website blog post- using the title, description, and image or video – with a website link to the full details.

Any YouTube videos created would be added to your own YouTube Channel, with Playlists based on categories e.g. per each type of Service e.g. Website Development, Search Authority, etc – so that people can easily get to watch multiple videos of yours, pertaining to each type of service you offer.

Besides the thumbnails of your videos appearing on the website posts and pages, for people to watch – YouTube is also a search engine, and will end up offering your videos to people looking for information about the topic of your respective videos. Your video descriptions will contain links to the website content – giving more traffic, from people who will see you as an authority for the type of service involved.

Pay-Per-Click Ads can also be used, to ‘turbo-charge’ search recognition – for increased website traffic and response (conversions).

And thankfully – the engagement and conversions can be tracked and reported! Calls made after getting to the website, forms completed – enquiry or email opt-in, ecommerce transactions – and time spent looking at your content.