What is your superpower?

If you wish to be seen as an authority for what you do, then it’s vital that you have a primary proposition for the services or products that you sell – so that people can clearly understand what you specialise in.

Your proposition will articulate the main solution that you provide, and why your ideal customers should consider dealing with you specifically. This doesn’t have to be a unique reason, just a genuine benefit of dealing with your business.

This is an essential part of being seen as likeable experts, which will help you to attract more enquiries or transactions from applicable people.